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Wednesday, May 14, 2008

Comments

Vitor

Hey Jeff, nothing wrong with being a jaded, old time game dleoveper you keep the rest of us honest. ;-)So, tell me why you think the 20% figure is crap a scare tactic? Before reading the figures in question, I'd always heard that in the home console market, only 25% of games return a significant profit, so the 20% figure seemed within the ballpark of reasonable to me. In fact, depending on the market, 20% seems generous (for example, I expect far fewer than 20% of iPhone games to return a significant profit, at least until Apple fixes some of the iPhone's merchandising problems and potentially not before Apple amends some of its pricing policies.)If this turns into a bigger debate than I'd expected, we could always go through the exercise of estimating the industry's % profitability based on NPD data. Of course, we don't know the development budget of every game in NPD, but we could guess.Anyone else have thoughts on / insight into this?

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